B2B enterprises going social in India!

Would love to share with you two live examples of how B2B enterprises are coming up with innovative ways to interact with individuals over the web, what is the motto behind their initiative, may be you can understand this better once you see their pages.

First example is Commtel Networks, a B2B enterprise in the telecom field which turnkey provider of converged communication, surveillance and related technology solutions based out of Mumbai, They have their own Facebook page, this page updated on average of around 2 times a day with posts ranging from latest news in telecom, whats happening at Commtel, trivia and useful tips.Till date they have received 841 likes which is a substantial number considering that it is a B2B enterprise.

Another example of B2B enterprise going social is Telemeet, which offers conferencing solutions to businesses, they too have their Facebook page and keep updating it with News, Trivia and other updates, they also have around 34 likes. Here is there FB page 

I am sure there would be many more examples of B2B going social but here in India, the trend is just catching up! Sure businesses in India have started understanding the potential of going Social :)

HostGator promo codes

Which sectors are benefiting the most from social media!

According to Nielsen 85% of the world’s online population has used the internet to make a purchase - increasing the market for online shopping by 40% in the past two years (Source)

84% of internet users in Asia Pacific have made an online purchase as compared to 92% in North America and 93% in Europe. (Source)

 As per another Nielsen report on Internet users in India (Source)

• 26 % of online discussions mentioned brands
• 92% have read online product reviews in the last one year
• 77% visited the product website after reading the review on social media
• 58% of all social media users have made buying decisions by using online reviews as their main source of information

Now let us further magnify the trend in context with different sectors.

Retail: As per the report retail sector is the most benefited sector from online purchase sales. Books, Shoes, clothing and accessories are the most sought after products which are purchased online and the trend in Asia Pacific is in line with the global trends. In Asia Pacific Region 38% of the users in surveyed said that they have bought Clothing, Accessories or shoes on the Internet in the last three months as compared to 39 % in North America.

Travel and Hospitality: Travel and Hospitality is one sector which has the second highest degree of exposure on internet. Increasingly more and more people are planning their travel first on the internet and then on road. None of us can think of planning a vacation or business trip in absence of internet access. Indian Internet users have highest number of air tickets online, more than any other country in the world. 70% of the users surveyed said that they have bought airline tickets/reservations on the Internet in the last three months,

So all the above mentioned facts bring us to a conclusion that online purchase is becoming a reality with every passing year and trend is common across the globe.