Creating a smartphone
app is becoming more of a hygiene factor in today's world. Pick up any industry
vertical and you will find that top player in this vertical are vying for
client attention on his/her smartphone screen. That said, as per the Dunbar
number there there can be only a limited number of apps which a user uses on
his/her phone. Thus true winners in this space are those businesses who are
atomizing their services, it is clear that business can not meet the ever
increasing and changing expectation, thus atomization of services means
providing interfaces for other services or businesses to interact with digital
platforms and thus create various new and contextual user experiences.
If you are a small business then it is highly likely that you would have thought of putting your business on social media. As discussed earlier, this can be done in a variety of ways, in this post we will discuss how can we categorize various in which a business can be social media enabled. Broadly these can be classified into 3 possible categories
